We came up with the UK PR stunts for Paramount+’s brilliant global docuseries The Changemakers, all about helping activists make a difference in their communities. For the cost of living crisis, we put out one empty plate for every 10,000 people going hungry in Britain to start a conversation with the public.
And for fish farming in Scotland, we launched the “No Fishmongers”, a fish and chip van without the fish, where our activists educated people about overfishing and bad farming processes.
We were briefed by the producers and directors of the show, and ran the project ourselves.