Not Just Heart
NHS Organ Donation were desperate: with over 7000 people urgently waiting on an organ transplant, we had to get in front of our audience in a new and exciting way.
So for Organ Donation Week, Heart Radio became Not Just Heart in a bid to support all the other organs that can be donated.
Each day focused on a different organ with different scripts for our presenters, organ-specific ads and more relevant content.
Monday - Liver FM.
Tuesday - Pancreas FM.
Wednesday - Cornea FM.
Thursday - Kidney FM.
Friday - Lungs FM.
As part of the campaign, Anna Whitehouse did a special podcast episode on organ donation. Give it a listen.
Posters:
