Not Just Heart
NHS Organ Donation were desperate: with over 7000 people urgently waiting on an organ transplant, we had to get in front of our audience in a new and exciting way.
So for Organ Donation Week, we convinced Heart Radio to become Not Just Heart in a bid to support all the other organs that can be donated.
Monday - Liver FM.
Tuesday - Pancreas FM.
Wednesday - Cornea FM.
Thursday - Kidney FM.
Friday - Lungs FM.
Each day focused on a different organ with different scripts for our presenters, organ-specific ads and more relevant content.
Grand Prix Media Week Awards
We managed to get Global Music Rights to give us the rights to a few songs to make our voices heard across DOOH.
