Abusers Always Work From Home
During lockdown, domestic violence in the UK increased by a horrifying 49%. For many people, “stay home” was the opposite of “stay safe.”
So with our CD Jo Wallace, we created this campaign for NCDV. The whole project was cast, shot, directed and edited in accordance with social distancing guidelines.
Calls for help to the NCDV increased by 25% during this campaign.
Gold British Arrows
Winner Drum Awards – Social Purpose
Winner Creative Circle – Best Tactical Film
Winner Creative Circle – Best Film for Positive Change
Shortlist – The One Show
Shortlist – Campiagn Big
Silver and Bronze Epica Awards
Silver Caples Awards
Marketing Week Campaign Of The Year
APA And Shots Top 20 Of 2020
Pick of the Day – David Reviews
Social posts:
Press reaction:
Posters:
We were kindly given £200,000 worth of free media all over the UK to get the message out to people doing their food shop or daily exercise.
